Most sales books teach persuasion. This one teaches control.Calling Cold strips away the fluff, the fake rapport, and the endless “tips” that never survive a real call.
It reveals the twelve immutable laws that govern every successful cold call — clarity, authority, consequence, and enforcement.Forged from two decades of live dials and rejection, this isn’t theory. It’s doctrine.Every line in this book exists to end drift, reclaim respect, and turn callers into operators who command the room from the first word.Every Buyer Is A Suspect Until Proven Urgent

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Cold calling didn’t die — it was executed by weak training, fake confidence, and scripts written by people who never picked up a phone.This book is the correction.The TRIAL Framework is the only pressure-based system built for callers who refuse to beg for attention.Five steps. One outcome.
Every call ends in control — not charm.This isn’t another how-to sales guide.If you’ve been told to “smile through rejection,” burn that book.If you’ve been trained to build rapport instead of respect, burn that script.If you’re ready to stop asking for permission and start enforcing control — read this one.

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